Advertising
is the information that invites the public to purchase goods and services
offered. Ads are usually mounted in newspapers, magazines, and place public
areas.
Advertisement characteristics
1. Communicative
2. Informative
3. The language is easy to understand and remember the people
4. Attract attention and be invited viewers
/ readers to purchase / use of goods or services that have been advertised
Requirements advertisement
1.
Words and language are organized and do
not have a double interpretation.
2.
The language used attractive and easily
remembered by the public.
3.
Not insulting or degrading to similar
products from other companies.
4.
Do not lie, become bright.
5.
Ads must be done with respect to
grammar, ethics, manners, target markets, and others.
What is the effect of advertising on
lifestyle ?
When
people see the advertisement in the television, newspaper, or magazine
regarding the goods offered. Then they will follow what was advertised. for
example, when there is an ad for jeans model. Then the public will use this
product. Because it is a quality product. Then the public will buying the
advertised item.
Why advertisement so important ?
1.
Provide Information
Advertising is used by
companies or manufacturers to market their products by providing information on
pricing, usability, quality, materials, the workings and benefits of a product.
It is used to enhance the corporate image.
2.
Persuade
Persuading people to
buy the goods offered. It is certainly important for the product at the time of
competition. By trying to convince the superiority of the product or the
company's brand and is expected to change the public perception of a product or
brand the company so that it can persuade the people to immediately make a
purchase repeatedly.
3.
Reminds
When people need a
product or a particular brand, then they will remember the product or brand
companies to meet their needs now and in the future. Advertising is used to
provide assurance to consumers that it was the right choice.
4.
Support Promotion
Advertisement can also be used to
help improve communication products in the form of sales promotion and
marketing of the product helps in the form of communication other promotions.
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